Mission & Structure
Alan Hurwitz Associates (AHA) helps teams, organizations, and "clusters" of groups and organizations, to be all they can be: achieving their goals, in ways that strengthen the organizations themselves, their people, and our world.
AHA works primarily through Principal, Alan Hurwitz, Ed.D, involving other senior consultants as useful for large projects. AHA's home base is Amherst, MA, for working with clients in the US and around the world. Alan has consulted in forty-four countries over thirty-five years of this work.
AHA's approach is distinguished by three very special qualities:
- Contagious Creativity - identifying creative approaches, and developing that same creative spirit among all levels of staff;
- Focus on Trust and Relationship - strongly impacting the work itself, and then permeating the organization; and
- Awareness of System (including our global system) - acting with comprehensive understanding of impact. (Read more about AHA and these three special approaches - in the links with the About Us section below.)
An amusing historical note from Alan on "AHA" - While creating the initial Alan Hurwitz Associates concept, I was thrilled to discover its acronym formed the exclamation "Aha!" - the feeling I hoped people would express as a result of our work. I was sure I'd stumbled on a brilliant connection. My jubilation diminished over several years, as no one seemed to notice the compelling double meaning of those letters. Five years later, while conducting a management workshop in Malawi for Principal Secretaries, I became friendly with the government's Training Director, the person who had contracted me for the activity. One evening over a cool beer, I asked him how he'd happened to select me from the many good options I knew he had. He responded, smiling proudly, "When I saw 'AHA' on your letterhead I started laughing and decided right then I had to meet this guy." Since then several others have commented on "AHA", more foreign than American.